Needless to say, that hobby very quickly turned into a business venture that has grown tremendously ever since.
By August of 2013, the business had grown so much that Amanda could no longer do it alone. Her middle daughter, Hillary Wells, left her job at an advertising firm to pursue the entrepreneurial dream alongside hermom. Hillary now designs, creates, and markets full time for String Theory Jewelry, while also balancing her career as the marketing director of her Metairie-based advertising firm, Ad Captandum.
Together, Amanda and Hillary have created a stunning line of embellished bracelets and rings that combine musical flavor with feminine boutique style.
For more information about String Theory visit the duo on Facebook.